Nancy Jaffe is a senior strategist and researcher with a focus on communications and behavior change with global experience in public and private sector projects, including for Microsoft, IBM, Nielsen, Ogilvy (WPP). Nancy is a thought leader on emerging consumer behavior and the rise of the new middle class in Southeast Asia, with a special focus on their information and media consumption. She has an in-depth understanding of Cambodia and has lived and worked here for over seven years. Nancy has an M.A. in Social Psychology and Statistics from Columbia University, New York, and B.A. in Psychology from Wellesley College, Massachusetts.