An accomplished tech and retail leader, boasting a distinguished two-decade tenure at industry giants Microsoft and Starbucks and over seven years specializing in chat commerce. Jeff’s profound insights stem from the confluence of sector leadership, laying the foundation for his groundbreaking vision of the future interplay between AI and retail. As the former head of Microsoft Asia ecommerce, Jeff’s expertise uniquely positions him at the crossroads of technological innovation, retail dynamics and transformative industry shifts. He is now on a mission to redefine and elevate the consumer experience through AI-driven solutions.